So, you’ve joined what seems like a stellar affiliate program. You’ve crafted your strategy, selected eye-catching banners, and gathered all the marketing materials you need. Yet, despite all this, you might still face challenges in getting those sales commissions rolling in. If you’re scratching your head, wondering what’s going wrong, you’re not alone. Below are some common pitfalls that could be tripping you up.
Soggy Cookies
Many merchants use cookies to track your referrals, which is essential since most customers don’t buy on their first visit. These cookies ensure that if someone returns later to make a purchase, you still get the credit. However, the lifespan of these cookies varies widely—some last only for a single session, while others can linger for years. Unfortunately, if a visitor regularly clears their cookies, uses cookie-blocking software, or if the merchant’s program isn’t functioning correctly, you might lose out on those commissions, and there’s little you can do to prevent it.
Multiple Payment Methods: A Double-Edged Sword
When you join an affiliate program through a network that handles payments for merchants, you’ll often find that the merchant offers several payment options. While this variety is fantastic for customers, it can be a nightmare for affiliates. Each payment method might not track your commission equally. Before you start promoting any product or service, make sure to carefully review the merchant’s payment options. If something doesn’t seem right, don’t hesitate to reach out to the merchant for clarification.
Keep an Eye on Your Deals
Even the most trustworthy merchants can experience issues with their affiliate software. To protect your earnings, make it a habit to regularly check the status of cookies and merchant sites for any changes that could impact your commissions. By staying vigilant, you can quickly spot and address any potential problems before they affect your bottom line.